Ethical management
Managerial innovation and value creation
Perform ethical management with priority on fundamentals and principles to be a reliable and respected company and extend company value with continuous management innovation and value creation to grow and develop with all the interested parties.
The best products and services
Top priority on customer value in the management and provide the best products and services corresponding to the expectation and request of customers.
Transparent management activities
Materialize valid profits with fair and transparent management activities based on trust and reliability and respect on rights and values of shareholders.
Contribute to the development of local communities
Realize social responsibilities of the company contributing to the development of local community and respecting on the national policies and laws.
Respect on creation and originality of employees
Become a company to accomplish the pride and a sense of reward with work and respect on creation and originality of employees.